ABOUT
Founded in 1948, Robert Half, the world's first and largest specialized staffing firm, is a member of the S&P 500 index. The company places professionals on a project and full-time basis in the fields of accounting and finance, technology, office administration, legal support and creative and marketing.
Project: Robert Half 2018 Salary Guide responsive digital experience
Timeline: 12 Months
Methods: Remote Studies, Iterative Testing, A/B testing
Tools: Sketch, InVision, Photoshop, UserTesting.com, Optimizely
My Role: Creative Direction + UX/UI Design
Results: ⬆ Downloads, ⬆ Customer Leads, ⬆ Job Orders, ⬆ Program Revenue
Robert Half’s Salary Guides are the most respected source for starting salaries, insights into the latest benefits and perks, and hiring trends across a wide range of professional fields.
The 2018 Salary Guide program was rolled out across all the Robert Half brands including accounting and finance, legal, technology, administrative and creative.
There were 299,800 total salary guide downloads, an increase of +87% YOY.
Email was the top performing channel generating 90% of downloads, followed
by organic with 5% of downloads.
273,804 unique emails captured, 49,121 new leads (18%) and 2,297 new job
orders from new leads (19% of total).
Overall program success drove $13,728,968 in total revenue.
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